Do I Really Need a Website

Many people ask, why should I have a website when you can use social media pages?  84% of consumers believe a business with a website is more credible, and a business with an up-to-date website is even better.


A website can help establish your business as a going concern, communicate your brand value proposition and it can convey professionalism.  It also extends your reach, nation and even worldwide.  Not only can a website increase your business credibility and brand value, but your website can bring in leads and organic traffic resulting in an increase in sales.  A website is an integral part of your companies’ digital marketing strategy.


Websites are imperative to a small business, you are not competitive if your services are not available on the internet.  Your business will miss out on opportunities, possibly from previously loyal customers if they can’t find you online, they will find someone else with more online presence which equals credibility.


So what are the benefits of having a website, first and foremost a 24/7 online presence, where your company information is available, increased credibility while expanding your market reach.  With an informative website and great SEO (search engine optimisation) your business can rank higher than your competitors, and increasing your business visibility, and in return increase sales and profitability.


A professionally created website aids in building brand awareness and gaining insights in to your audience.  Through SEO you increase your market reach gaining new customers.  Positioning your brand as an expert in the industry and get ahead of your competitors online.  What better way to showcase your past work than a website, and assisting to build trust with potential customers by showcasing online what you are capable of. 

Business owners ask, why I should pay a professional to build a website when they can use a free website option.  The free option websites are generic, with very limited customisation options, and in the end your business website albeit free will look like every other business.  There are literally millions of websites, so why use an option that looks like every other business out there, get a custom built website and stand out from the crowd.


In closing people are more likely to purchase from brands that they can easily align with. So, take the time to have an in-depth “About Page” on your website and make sure that your values and vision are clear.  An important detail to include when telling your story is your background.  Allow potential customers visiting your website know exact how and also why your business was started and where you come from.  This is a great opportunity for people to connect with you and your business.

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